With its promotion site “Verbatim Championship”,
Verbatim recently received several awards, including Tokyo Interactive Ad Awards, Webby Award and Cyber Silver and Bronze Lions at Cannes Lions International Advertising Festival. The promotion site was launched in November 2009 to introduce Verbatim’s global brand to the Japanese market. It recorded 70 million page visits and had a massive viral impact with various mentions on Twitter and in blogs.
- Promotion site “Verbatim Championship” with innovative online game awarded
- Tokyo Interactive Award, April 2010
- Webby Award, June 2010
- Cyber Silver Lion in the category Animation and Cyber Bronze Lion in Consumer Products at Cannes Lions International Advertising Festival, June 2010
Increasing brand awareness with “Media Monsters”
As one of the world’s leading storage media brands, Verbatim entered the Japanese market in 2009. With its promotional campaign, Verbatim intended to familiarise the Japanese audience with the brand name, the brand concept and the company’s stylish products. Verbatim created a cool online 3D fighting game named “Verbatim Championship” with so called “Media Monsters” made from Verbatim’s products. One of the main reasons for the success of the game – with over 70 million page visits since November 2009 – was its massive viral impact. Consumers could easily attach their “Media Monster” to blogs, Twitter or e-mails and work as free ad media.
At the Tokyo Interactive Ad Awards, one of the most authoritative awards in Japan, Verbatim received the Gran Prix and the Gold Prize in the Product category. The International Academy of Digital Arts and Sciences awarded the “Verbatim Championship” at their annual Webby Award for its excellence in animation and motion graphics. A Cyber Silver Lyon for the animation of the online game and a Bronze Lion in the category Consumer Products were handed out to Verbatim. “We are proud that millions of internet users appreciated our online 3D fighting game and on top of that we received such impressive awards from organisations with an outstanding reputation. Our target to aim at regular PC users in order to harness the explosive popularity within their community worked out even better than we expected”, said Jun Kinoshita, Project Manager, Mitsubishi Kagaku Media Co. Ltd./Verbatim.
Link to “Verbatim Championship” and Awards:
http://www.verbatim.jp/senshuken/
http://tokyo.interactive.ad.awards.jp/Results10/list.html#grp
http://www.webbyawards.com/webbys/current_honorees.php?media_id=96&category_id=74&season=14
https://www.canneslions.com/work/cyber/entry.cfm?entryid=4818&award=3
http://www.canneslions.com/work/cyber/entry.cfm?entryid=5304&award=4
About Verbatim
Since 1969, Verbatim has been shaping the development of data storage technology – from Floppy Disks and Magneto-Optical storage media, CD and DVD formats to the latest High Definition media Blu-ray. Moreover, Verbatim offers high quality products in the field of Portable USB Drives, Flash Memory Cards, SSD and External Hard Drives in 4,57cm (1,8“) Pocket, 6,35cm (2,5“) Portable and 8,89cm (3,5“) Desktop-Format as well as a broad variety of computer Accessories. Verbatim is a subsidiary of Mitsubishi Chemical Group and benefits from the outstanding research and development department. With these innovations Verbatim has played a key role in shaping the storage media market. Ultra-strict quality controls during the manufacturing process ensure the high quality of Verbatim’s products, which have been the winners of numerous international comparative tests. The company is the worldwide market leader for Optical Media. For more information, please visit www.verbatim-europe.com.
Press Contact:
Michala Krabbe
Verbatim Nordic
Skelstedet 2A
DK-2950 Vedbæk
Tel. +45 70 22 63 23
mkrabbe@verbatim-europe.com
logo are the trademarks of Mitsubishi Kagaku Media Co., Ltd. registered in EU and other countries.
